
Our motto is to help students to plan their career and guide them to the right pathway.
Meet Our CEO
Manish Kumar Shah

Manish Kumar Shah, CEO, SMS Education Services
Message from CEO
Greetings,
I am pleased to address our respected university partners and the students who choose to place their trust in SMS Education Services. This message reflects our commitment to academic integrity, professional excellence, and long-term collaboration with institutions and students alike.
SMS Education Services was founded in 2018 on the principles of ethical guidance, transparency, and outcome-driven support. These principles are rooted in my own journey as an international student from Nepal who studied in Germany and Australia. Having personally navigated diverse education systems and cultural environments, I understand both the aspirations and challenges faced by students seeking global education opportunities. This experience continues to guide our organisation’s mission to prepare students not only for admission, but for academic success and meaningful global engagement.
My academic background includes a Master of Technology in Enterprise Systems & Business Analytics from Federation University, Australia, and a Bachelor of Business (Accounting) from King’s Own Institute, Sydney Australia, complemented by academic exposure at Johannes Gutenberg University in Germany. This foundation enables me to lead SMS Education Services with a strong emphasis on analytical rigour, compliance, structured processes, and continuous improvement qualities that are essential in responsible student recruitment and university representation.
To our university partners, SMS Education Services is committed to acting as a trusted extension of your admissions and recruitment framework. We prioritise quality over volume, ensuring that students we represent are academically prepared, genuinely motivated, and aligned with the entry requirements and expectations of your institution. Our track record of supporting over 15,000 successful PTE students and facilitating more than 500 student visa grants reflects our disciplined approach to student readiness, documentation accuracy, and regulatory compliance.
English language proficiency remains a cornerstone of academic success, and we place strong emphasis on the Pearson Test of English (PTE) as a reliable indicator of a student’s preparedness for English-speaking academic environments. Our structured PTE training programs are designed not merely to help students achieve scores, but to develop the communication, critical thinking, and academic skills required to thrive at university.
To our students, choosing SMS Education Services means partnering with an organisation that is invested in your long-term success. We guide you with honesty, clarity, and responsibility helping you select the right course, the right institution, and the right pathway based on your academic profile and career aspirations. Our support extends beyond admissions to include visa guidance, pre-departure preparation, and ongoing advice to ensure a smooth transition into international study.
As SMS Education Services continues to strengthen partnerships with universities worldwide, we remain steadfast in our commitment to ethical recruitment, student-centric practices, and mutually beneficial collaboration. We are honoured to support universities in building diverse, high-quality student cohorts and to assist students in achieving their academic and professional goals with confidence.
Warm regards,
Manish Kumar Shah
Founder & Chief Executive Officer
SMS Education Services
